Omnichannel

Cambridge, Mass. – More than three-quarters of digital marketers say loyalty program success depends on how well they do personalization. According to “Refresh Your Approach to 1:1 Marketing,” a new survey of digital marketers from Forrester Consulting on behalf of ExactTarget Marketing Cloud, about half (48%) of digital marketers say they face challenges in personalizing individual consumer interactions.

Marina Del Rey, Calif. -- Guidance, an e-commerce design and development agency, announced the launch of a responsive website for Gearys Beverly Hills, which specializes in fine china, crystal, silver, gifts, jewelry, and watches.

Guidance provided e-commerce, mobile & responsive design, UX consulting, web development, integration, and hosting & managed services for the new site built on the Magento Enterprise 1.13 platform.

Houston - Luby’s, operator of the Luby’s and Fuddruckers casual dining brands, is expanding its use of the EyeQinsights system. The EyeQ solution learns about in-store shoppers and uses customer activity, demographics and preferences to enable retailers to instantly customize each shopper’s experience.

Rockville, Md. - American prepaid card users are the leading users of mobile payments. According to Prepaid and Gift Cards in the U.S., 4th Edition, a recent report by market research publisher Packaged Facts, smartphone penetration is actually higher among groups underrepresented by traditional banking products and services.

Seattle – Nordstrom Inc. is making it easier for its customers to shop on Instagram. The retailer has become the first company to launch the Like2Buy platform, which is designed to enable a more seamless shopping experience for customers on Instagram.  Like2Buy allows Nordstrom.com customers to directly purchase items featured on the retailer’s Instagram page.

Denver -- Luxury vacation club company Inspirato will open five interactive experience centers in high-end shopping centers across the country over the next few months.

H&M’s new Fifth Avenue flagship in Manhattan is the fast-fashion giant’s largest store in the world, a whopping 57,000 sq. ft. Beyond its sheer size, the store breaks new ground for the Swedish retailer in a number of other ways. Here are five big ones:

Indianapolis - Simon is launching Lookbook Live, a joint fall fashion program spanning print, digital, social media, and live events in collaboration with Glamour and GQ magazines. Kicking off in Glamour's and GQ's September issues with a nine-page custom-shot Simon Lookbook insert, the program extends online with significant presence on Glamour's and GQ's digital properties, including his-and-hers videos, which provide an in-depth look into how to wear fall's trends.