Omnichannel

While holiday forecasts are just starting to come out, most industry experts agree that retailers can expect mobile to command a bigger share of online shopping. Forrester projects $294 billion in e-commerce sales across 30 retail categories in 2014, with $87 billion of the total occurring on phones and tablets in 2014. A report by IBM forecasts that mobile will account for more than 20% of site sales and more than 43% of site traffic, by November 2014.

“Mobile should be a primary purchase channel within a few years,” said Bill Davis, director of MB&G Consulting.

Leading U.S. bookstore chain and online bookseller Books-A-Million has named James Phelps as VP of e-commerce.

“We are pleased to welcome James to Books-A-Million, and look forward to him bringing his expertise to our team as we continue to build our digital business,” said Cy Fenton, Books-A-Million’s CIO and president of Booksamillion.com.

Another digital retailer has made the leap to the physical space. Online beauty subscription company Birchbox, famous for the pink boxes packed with sample products that it sends to subscribers each month, has opened its first brick-and-mortar store, in Manhattan’s SoHo neighborhood.

The duplex-styled, 4,500-sq.-ft. space is bright and airy, with light woods and a white palette accented with pops of color.

Famous Footwear parent company Brown Shoe said it believes stepped up omnichannel efforts will drive sales this back-to-school season sales after reporting better than expected second quarter results.

Franklin, Tenn. -- The retail and hospitality market is entering a time of unprecedented IT growth for 2015, with overall spending expected to increase 5% over 2014  and surpass $190 billion worldwide, according to a new report by IHL, a global research and advisory firm specializing in technologies for the retail and hospitality industries.

New York - L.L. Bean provided a level of customer service across all channels in July that was among the best in the U.S. For the third month in 2014, L.L. Bean has topped the overall customer service rankings in Stella Benchmarks.

At a time of year when consumers are still caught up in end-of-summer barbecues and back-to-school shopping, retailers are getting caught up in the rush of holiday planning. Holiday sales can account for 20% to 40% of a retailer’s total annual sales, according to the National Retail Federation, and a successful holiday can turn around a bad year or make a good year even better.

With some 3,200 franchised, independently owned and corporate stores, the fast-growing Danish jewelry retailer Pandora needs to ensure customer relationship management (CRM) consistency throughout its operation — especially during the heavily promotional holiday season. It does so by using the Microsoft Dynamics CRM system and a retail portal based on the Microsoft Azure cloud platform.