Guidance deploys responsive Magento website for Gearys Beverly Hills

Marina Del Rey, Calif. -- Guidance, an e-commerce design and development agency, announced the launch of a responsive website for Gearys Beverly Hills, which specializes in fine china, crystal, silver, gifts, jewelry, and watches.



Guidance provided e-commerce, mobile & responsive design, UX consulting, web development, integration, and hosting & managed services for the new site built on the Magento Enterprise 1.13 platform.



Guidance replatformed Gearys e-commerce website to offer newly engaged couples the ability to easily create their bridal registries online, to enable quick conversion between bridal registry and individual shoppers, and to make the site easier to self-manage and update.

“As our trusted partner, Guidance helped us create an enhanced e-commerce platform ready to meet our future omnichannel requirements,“ said Mary C. Donahue, director of Web operations for GearysBeverly Hills.



Guidance delivered a custom solution on Magento Enterprise 1.13 that will accommodate ever-growing product catalogues, and increasing traffic and transaction volumes, effortlessly



The new responsive site offers multiple shopping paths to convert browsers into buyers. Shoppers can review product by category, brand, and “moment” — the event for which a customer is shopping.



A catalog-style category page with compelling product photography was developed to encourage click through for more information. With the deployed quick-view hover state, users are able to eliminate one step and immediately add the item to their cart.



The site was also custom developed to highlight and distinguish shopping cart items between registry and non-registry products; accept gift cards as payment, in addition to traditional payment methods; and to select in-store pick-up.