-
Survey: Fragmented technology hinders omnichannel experience
Chicago – One-in-two marketers report that fragmented technologies impede their ability to create a consistent experience for consumers across the Web, mobile and other channels. According to a survey of 281 marketers in 16 countries released by cross-channel technology provider Signal, 90% of marketers believe that connecting the disparate tools in their company's marketing technology stack would improve their ability to innovate, personalize consumer interactions, send timely messages, boost loyalty, evaluate campaigns, and increase return on marketing investments.
-
WooCommerce integrates LevelUp for payments
E-commerce platform WooCommerce has partnered with LevelUp to lower payment processing costs for merchants.
WooCommerce merchants can now accept LevelUp payments for a flat 1.95% processing rate. Merchants will also be able to run a full suite of revenue-driving marketing campaigns.