-
Lessons Learned from Back-to-School Shopping: Three Trends Driving Peak Season Strategies
By Leela Rao-Kataria, GT Nexus When most people are asked what the busiest holiday for retailers’ is they immediately cite the traditional holiday season. But most consumers don’t realize back-to-school shopping is the second biggest shopping season in the United States. And unlike the winter holidays, back-to-school has an additional challenge for retailers: it’s the longest running holiday season, extending over three months. -
Amazon takes aim at retailers' weaknesses
In what promises to be the most digital holiday season ever, Amazon has issued an appeal to shoppers who want to avoid busy parking lots, crowded stores and long checkout lines.
Amazon’s appeal to shoppers was made in conjunction with the release of the online retailers 2014 Holiday Toy List and compounds traditional retailers’ already challenging effort to generate traffic to stores during the holiday season.
