Omnichannel

Austin, Texas - Deals2Buy, a U.S. product offers website, is launching a new site design that streamlines navigation. New features include responsive design, expiration countdown for deals, “hottest” and “newest” deal categories, improved navigation, and sharing of deals on social media.

Following in the footsteps of other major retailers, Bi-Lo Holdings, the parent company of Winn-Dixie, Harveys and BI-LO grocery stores, has announced that it will begin accepting Apple Pay in its retail locations.

“Customers want a shopping experience that is convenient, easy and secure,” said Bert DuMars, vice president of digital marketing at Bi-Lo Holdings. “Bi-Lo Holdings is prioritizing digital mobile solutions for our customers, and Apple Pay is an exciting first step in our journey.”

Buckinghamshire, U.K. – Omnichannel U.K.-based mass merchandise retailer Argos has selected Paragon’s advanced home delivery (HDS) software solution as part of a large-scale project to revolutionize its home delivery operation. Paragon’s HDS software enables Argos to offer optimized time windows to customers at the point of order.

Garden City, N.Y. - Mobiquity Technologies Inc., which operates an indoor shopping-mall based beacon network with Simon Malls, is launching a partnership with mobile app/marketing platform provider Mobile Roadie. By integrating the Mobiquity Networks SDK with the Mobile Roadie platform, Mobile Roadie clients will have the ability to add beacon campaigns to their existing mobile marketing applications, and will be able to leverage Mobiquity Networks' public beacon network.

Hollywood, Calif. - Online and offline consumer conversations and recommendations account for 13% of consumer sales, on average, which represents $6 trillion in annual consumer spending. In higher price-point categories, word of mouth's impact is almost 20% of sales, according to a new study from the Word of Mouth Marketing Association (WOMMA).

SAN FRANCISCO — Researching and browsing gifts on mobile far outranks purchasing items (whether at home or in a competitor’s store), and even coveted millennial shoppers are heading to the store or laptop to complete major purchases, according to a study by RichRelevance.

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.