Loop Commerce makes e-gifting personal

Menlo Park, Calif. – E-gifting just got personal. Loop Commerce has released a turnkey SaaS solution called Loop that allows consumers to select and send online products as gifts without specifying attributes such as size, style or color.



Recipients are notified of the e-gift online and can select specific attributes, then have the customized gift sent to them. Retailers including Lancome, Urban Decay, Diane von Furstenberg, Johnny Was, Munchkin, Relax the Back, and Thomas Dean currently utilize Loop. The solution integrates with retailers’ online store and back-end systems.



“Giving a gift hinges on a truly personal experience that is deeply ingrained within our culture. However, e-commerce is essentially optimized for shopping for yourself, not others,” said Roy Erez, CEO and co-founder of Loop Commerce. “Whether buying or receiving a gift, online shoppers will now get a seamless and beautiful gifting experience, as Loop’s solution eliminates the guesswork and friction often part of buying a gift. Retailers on their end, benefit from driving incremental business from new and existing customers.”