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Omnichannel helps Signet holiday sales grow 3.6%; new stores planned
Hamilton, Bermuda – Signet Jewelers Ltd. had a sparkly holiday season. The retailer’s eight-week fiscal 2015 holiday season sales grew 3.6%.
Signet's omnichannel strategy was successful during the holiday season. E-commerce sales increased 90.9%, and, excluding the Zale division, increased 20%. As a percent of Signet's holiday season's total sales, e-commerce increased 1.6%. Each division delivered higher e-commerce growth and penetration relative to total sales.

