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Niemann Foods gives shoppers Birdzi mobile view
Quincy, Ill. - Niemann Foods, a regional independent grocer operating under the County Market banner, has selected Birdzi’s Shopper Engagement platform to provide its shoppers with new in-store services and personalized offers via the grocer’s branded mobile app. The Birdzi platform is currently deployed in eight County Market stores, but Niemann Foods plans to roll out the solution to all 45 of the grocer’s store locations in Iowa, Illinois and Missouri by second quarter 2015.
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Survey: Majority of retailers plan to boost customer experience spend in 2015
WAKEFIELD, Mass. — More than 80% of retailers plan to increase their customer experience spending in 2015, according to a new survey from SDL, a provider of global customer experience, and Econsultancy.
Findings from the online survey, called The Retailer’s Imperative: A Strategic Approach to Customer Experience, reveal that North American retailers are past the stage of debating the importance of customer experience management and are now trying to master it.

