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Wayfair makes furniture shopping online even easier


Online shoppers looking for a sofa in that perfect shade of leather will enjoy new technology being rolled out by Wayfair.

The leading furniture e-commerce retailer announced that, in partnership with tech solutions provider roOomy, high-resolution image renderings based on 3D product models will be available on DwellStudio and Birch Lane. Now, customers shopping on these sites will be able to experiment with multiple textures and fabrics, and see 360-degree views to find the perfect pieces of furniture for their home.

"We are thrilled to launch our new partnership with Wayfair," said Pieter Aarts, CEO of roOomy. "If a customer visits DwellStudio or Birch Lane websites to purchase a sofa, roOomy's technology enables the customer to see that sofa in all available combinations of textures and fabrics. At the same time, in the roOomy platform, home buyers and consumers can view the same products in their (future) room."

RoOomy's core technology transforms 2D images into 3D models to provide the ultimate 3D customer experience for furniture retail, manufacturers and real estate.

"After evaluating multiple vendors for our modeling needs, we chose LOFT for their high quality renderings, ability to capture details and dimensions as well as their flexibility as a partner," said Brian Thornfeldt, General Manager of DwellStudio. "We have seen increases in image engagement, swatch ordering and conversion rate for affected SKUs post launch, directly benefitting our customer experience."

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