Omnichannel

Another digital-native retailer is going the mall route. And this one is aimed at shoppers who love to play with makeup.

NYX Professional Makeup on Oct. 2 will open its first-ever physical store, at the Westfield Santa Anita Mall, Arcadia, California. The Los Angeles-based brand, which was acquired by L'Oreal in June 2014, says it plans to roll out additional stores nationwide and globally in select urban centers throughout 2016.

IBM aims to increase the solutions and services it offers the retail industry with two new centers. On Sept. 24, IBM opened a new global headquarters for IBM Commerce and new hub for its Watson artificial intelligence platform in San Francisco.

In addition, IBM is partnering with The Fung Group on a new large-scale laboratory for rapid experimentation with omnichannel retail technologies, which opened in Shanghai, China on Sept. 24.

Life just got a little easier for merchants who sell goods on Shopify. The cloud-based e-commerce platform is partnering with the U.S. Postal Service (USPS) for direct, discounted shipping.

Retailers can now buy and print discounted shipping labels directly within the Shopify platform. Labels will be up to 60% off retail rates. In addition to saving money when purchasing shipping labels, merchants will now have the ability to either drop prepaid shipments off at USPS offices without having to wait in line, or they can schedule a free home pickup.

Front-end customer engagement is only as good as its back-end support. Realizing this fact, omnichannel specialty beauty retailer Sigma Beauty is enlisting eBay Enterprise to provide fulfillment and freight services. T

Membership buying club DirectBuy is taking its direct sales model to a new level of directness. The retailer has launched the My DirectBuy mobile app.

The iOS and Android app allows DirectBuy to search for products, browse promotions, and place and track orders on the companion My DirectBuy website.

REI has promoted Rachel Ligtenberg to VP of retail following a 25-year tenure with the company.

In her new role, she adds retail operations to her current responsibilities of leading store design, visual merchandising and the co-op's flagship strategy.

Ligtenberg will continue to enhance REI's retail experience through new store design concepts to showcase its products, services and educational programs.

The maker of bagless and cordless vacuum cleaners and high-tech fans is looking to sell its products in its own branded spaces.

Dyson is planning to open a store on London’s Oxford Street as a prelude to opening locations around the world, The Daily Mail reported. The company has previously opened pop-ups at the Bluewater shopping center in Kent, England, and in select malls in the United States.