Sigma Beauty orders omnichannel success

Front-end customer engagement is only as good as its back-end support. Realizing this fact, omnichannel specialty beauty retailer Sigma Beauty is enlisting eBay Enterprise to provide fulfillment and freight services. T



The two companies have entered into a multi-year deal including fulfillment operations and shipping within the U.S. and across the globe. Sigma Beauty -- founded in 2009 in New Brighton, Minnesota, and now operating globally with more than 13,000 online affiliates, as well as a physical store at the Mall of America -- is now sending 80% of packages the same day.



eBay Enterprise provides inbound and outbound fulfillment services, including branded and custom packaging for business-to-consumer and wholesale shipments.



“Having previously managed our fulfillment in-house, it was a major shift to start working with eBay Enterprise, but it quickly became clear that it was the right move,” said Tara Vogelgesang, director of operations at Sigma Beauty. “Our experience with eBay Enterprise has been fantastic, and their expertise in fulfillment operations has been great for our business. After a successful launch, we’re looking forward to the fruitful partnership ahead of us.”