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The social shopping experiment continues
Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.
Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.
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Study: Holidays may be merry, but not mobile
Consumers may make merry during the upcoming holiday season, but mobile devices may be less a part of the action than retailers like.
According to a new survey from marketing automation platform provider Bronto Software, only 19% of holiday shoppers plan to purchase from a tablet, and 22% from a smartphone.
Consumers will use mobile devices to search for the best deal: 65% will look for promotions and coupons, 63% will check prices on that store's website and 61% will search for lower prices at another store or site.

