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2015 Holiday Preview
October will be over in a flash, and with it, all eyes will be on the holiday season, which is measured from Nov. 1 through Dec. 31.
The 2015 retail calendar has several distinctions, as we saw Memorial Day fall on the earliest possible date and Labor Day on the latest possible date. This holiday season, there are 28 days between Thanksgiving (not counting the actual day) and Christmas, which is an average amount for the period separating the two holidays.
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Want it now? Social media can help
Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.
Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.
