Omnichannel

The retail real industry has experienced its share of changes over the years, but nothing comes close to the transformation that it is currently undergoing. 

As the industry undergoes what the International Council of Shopping Centers calls one of the “most profound transformations” in its 60-year year history, the association has releases its Envision 2020 report, a collaborative initiative that outlines where the industry will be in five years according to leaders from around the globe. 

A change at the top has given new energy to Boston-based specialty retailer City Sports. In July, the company tapped veteran retail executive Marty Hanaka as CEO. He replaced Edward Albertian, who resigned in June.

Experiential retail is alive and well at PGA Tour Superstore.

The company, which has the distinction of being the PGA Tour’s exclusive off-course/off-airport retail partner, has built a business dedicated to providing golf enthusiasts of all levels access to the same technology and expertise that card-carrying Tour pros enjoy. Stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays and large putting greens. There is also an in-house club-making and repair facility.

Social media has evolved into a powerful marketing tool for retailers. But so far, social commerce is not yet a major transactional channel.

Twitter is the latest social platform to attempt to take advantage of social media’s immediacy to offer direct purchase functionality aimed at impulse shoppers.

Consumers may make merry during the upcoming holiday season, but mobile devices may be less a part of the action than retailers like.

According to a new survey from marketing automation platform provider Bronto Software, only 19% of holiday shoppers plan to purchase from a tablet, and 22% from a smartphone.

Consumers will use mobile devices to search for the best deal: 65% will look for promotions and coupons, 63% will check prices on that store's website and 61% will search for lower prices at another store or site.

These are challenging times for the nation’s chief information officers — and speed is of the essence.

An annual survey of global CIOs found that digital innovation is actively causing disruption to business models, requiring IT leaders to move quickly to deliver new infrastructures, platforms and applications to meet customers’ fast-changing needs. An overwhelming two-thirds of all CIOs believe digital disruption is now a very significant change to business, according to the “Harvey Nash CIO Survey 2015,” done in association with KPMG.

Videos just became more valuable to retailers. YouTube is releasing Shopping ads, a new advertising format that lets viewers click and buy products directly from videos.

When it comes to keeping supply chain and logistics operations as efficient as possible, retailers are getting smart. Using centralized cloud platforms and business intelligence solutions, merchants can achieve real-time inventory awareness and supply chain operational data that improves overall front- and back-end performance. Here are three examples: