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SMALL RETAILERS MAKE BIG MOVES
Every day, it seems there is news of another large retailer opening a tech innovation center, launching a new engagement channel or otherwise making its mark as an IT innovator. But while the big guys get all the attention, a lot of smaller retailers are also doing some very interesting and innovative things with technology. Read on for three recent examples of small retailers launching large initiatives in technology innovation.
Poler Outdoor Stuff activates Instagram indoors
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SHOP TALK
RANDOM NOTES: Microsoft made its Manhattan debut with a 22,369-sq.-ft. flagship on Fifth Avenue — its largest location yet. Designed in collaboration with Gensler, the store has a striking, all-glass facade that provides a full view of the contemporary, multi-level interior. High-definition video walls and digital signage are featured throughout the space, streaming video, images and information. A two-story video wall is located behind an “answer desk,” where shoppers can receive assistance and training. ...

