Retailers are failing to meet consumer demand for increased convenience while shopping with mobile devices.
According to new research from Accenture, the number of consumers shopping with mobile devices, grew 10% in the past year, from 36% of consumers in 2014 to 40% in 2015.
Not surprisingly, the number of shoppers who want more retail services via mobile devices, particularly real-time in-store promotions, also grew to 47%, up from 40% in 2014. However, only 7% of retailers said they currently have the ability to send real-time promotions.