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Study: Chip cards show impressive growth
Six months after the Oct. 1, 2015 deadline for migration to the Europay, MasterCard, Visa (EMV) chip-based payment card standard, retailers and consumers are demonstrating a fast rate of adoption.
According to new data MasterCard has released on usage rates of its EMV-compliant payment cards, 67% of U.S.-issued MasterCard-branded consumer credit cards now feature chips. This represents a 51% increase in the number of consumer credit cards with chips in market since the Oct. 1, 2015 liability shift.
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Now Trending: Apparel Confusion
“Now Trending” is an exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.
For retail analysts and consumers alike, what’s going on in the apparel sector is fascinating and, in fact, confounding. While the root causes may not seem exactly crystal clear, the implications will be clear and unambiguous.

