Omnichannel

Consumer expectations are increasing and retailers are keeping up—but their trading partners are lagging.

This is one of the key takeaways from the fourth annual industry benchmark survey by Retail Systems Research (RSR) commissioned by SPS Commerce. The goal of the survey was to examine the internal and external forces driving today’s retail ecosystem, an industry that has evolved more in the past decade than in the past century. That evolution continues this year, with three critical drivers at the forefront:

The retail industry is abound with digital innovation, with brick-and-mortar stores rapidly adopting retail technology tools, services and gadgets in order to become a more relevant part of the consumer’s day. Emerging retail technologies are poised to make a splash among retailers in 2016, but not all serve the same purpose.

Online delivery service Instacart is launching its first expansion of 2016 – and it’s a big one.
 
Instacart is now offering deliveries in as little as one hour from Whole Foods Market, Gelson’s Market, Stater Bros. Markets, Ralphs, Smart & Final, Costco (no membership needed), Petco, and H Mart to residents of Orange County, California. Whole Foods will offer delivery via Instacart at prices that are the same as shoppers find in-stores.
 

An underground shopping arcade with cool stores and hip eateries is coming to one of the busiest subway stations in New York City.

TurnStyle is set to open in mid-April, on the subway concourse at the 59th Street Columbus Circle subway station in Manhattan. The 30,000-sq.-ft. center, the first major privatization of a New York subway station, is located along both sides of the 325-ft. long passageway from Eighth Avenue and 57th Street to the subway platforms at 59th Street-Columbus Circle. (The passageway is free to pedestrians since it is not in the fare zone.)

Online luxury consignment retailer The RealReal continues to make moves in the physical world as it seeks to simplify how customers interact with its innovative retail model.

San Francisco-based The RealReal began establishing a direct physical presence last August when it opened an office in New York City to authenticate and accept goods for sale, followed by a location this past February in Los Angeles. And it has now opened a third location focused on jewelry and watches in Chicago.

The Finish Line Inc. says its efforts to improve digital fulfillment rates are paying off, as the sporting goods retailer posted an increase in same-store sales in the fourth quarter.

For the fourth quarter ended Feb. 27, consolidated net sales at the Finish Line were $580.3 million, an increase of 5.2% over the prior year period. Same-store sales increased 4.6%. Non-GAAP diluted earnings per share, which primarily excludes the impact from the write-off of technology assets and store impairment charges, were 83 cents.

Online cashback shopping platform Ebates is branching more heavily into the mobile shopping arena with the acquisition of mobile product discovery app Shopular.

Redwood City, California-based Shopular has more than a million users and offers an intuitive product discovery experience and mobile shopping alerts. Leveraging proprietary geo-targeting technology, the app notifies consumers with relevant deals and coupons when they are near select stores.