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Three Ways to Keep Stores Relevant
By now, everyone has heard the adage “the store is the center of omnichannel” and seen the statistics showing that physical stores account for about 90% of retail sales. So clearly brick-and-mortar stores are as relevant as ever.
Well, yes and no. Brick-and-mortar stores can be relevant as ever, but only if they offer modern technological amenities expected by today’s customers. Here are three ways to make sure consumers see your stores as central to their omnichannel shopping activities.
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1-800-Flowers.com plants seeds of seamless consistency
Specialty retailer 1-800-Flowers.com operates across several banners and channels, and is trying to present as unified a customer experience as possible.
1-800-Flowers has chosen the IBM Commerce on Cloud solution to ease the process of conducting transactions across all its brands, including Harry & David, Wolferman’s and Fannie May. The platform will also help deliver a seamless customer experience across the Web, mobile and call center channels.

