-
How Competition in Consumer-Facing Technology Threatens the Stability of Retail
Competition in providing the most innovative, unique, and up-to-date services and features to consumers is escalating with the rise and expansion of omnicommerce, a strategy that delivers a seamless customer experience through all available shopping channels. Brands are building in-house development teams or partnering with start-ups and other companies to extend their reach while catering to their customers’ demands of convenience, personalization, and on-trend technology.

