Data & Analytics

From parking lots and roofs filled with snow to sustained below-freezing temperatures, winter brings with it a long list of facility maintenance concerns for retailers. Here are some tips to ensure facilities are properly vetted for cold weather.

Global beauty giant Sephora continues to disrupt the beauty category, rolling out new technologies — online as well as in store — and new formats. Its latest retail concept is positioned in the category’s fast-growing sweet spot: personalized customer services.

Toys "R" Us is doubling down on its new brand positioning, “Today We Play.”   The retailer announced it has begun testing an augmented reality app, called Play Chaser, in 23 stores nationwide, with a chainwide roll-out planned for Oct. 21. Developed in partnership with PlayFusion, the free app allows users to activate different AR mini games and play experiences on their smart device while in Toys "R" Us stores.   

Brick-and-mortar retailers collectively have staked their claim online, accounting for at least half of U.S. e-commerce sales. The trouble is, most of them are losing money at it.  

With more customer-specific information filtering into retail enterprises, brands are primed to deliver more personalized, seamless experiences. Such efforts not only drive repeat visits and purchases, but also “help retailers to differentiate themselves in the marketplace, and get closer to the customer,” said Tom Moore, industry lead of retail and hospitality at Zebra Technologies.

Centralized operating platforms help retailers become digitally competitive, according to Jimmy Duvall, chief product officer of BigCommerce. Duvall told Chain Store Age that integrated platforms are key for brands that want to deliver exceptional, targeted customer experiences.

What trends are changing the game for omnichannel retailers — especially those that are not digitally native?

Retailers industrywide are pulling out all the stops to stay connected with their customers — but not all are succeeding.

Omnichannel customers expect that their favorite retailers deliver a seamless, consistent, convenient and fast experience regardless of whether they shop online, on their phones or in a store. While retailers are striving to create a unified omnichannel journey, they still struggle to keep up the pace.

Toys “R” Us is adding a new customer touch-point that it will use to get merchandise into shoppers hands faster.  

E-commerce holiday sales are expected to increase 18% to 21% this holiday season, reaching  $111 to $114 billion, according to the annual holiday sales forecast from Deloitte. With online growth eclipsing total holiday sales growth (expected to rise 4% to 4.5%), savvy retailers will be pulling out all the stops to step up their digital game.

Industry experts say retailers need to create an engagement strategy based on individual customer needs — along with the optimal solutions to support their efforts.

Eleven brick-and-mortar stores — and counting. That’s where Amazon Books stands after the opening of its new outpost in New York.

Located on 34th Street across from the Empire State Building in Midtown Manhattan, the 5,200-sq.-ft. store is part bookstore, part high-tech electronics shop, with a cafe for shoppers to linger in.