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Top 10 Tips to Boost Holiday Online Sales
The holidays are fast approaching, and experts across the board agree that online sales will be crucial to retailer performance. To help online merchants optimize the expected uptick in holiday traffic, e-commerce provider Volusion has released its “101 Tips to Boost Holiday Sales.” The tips range from logistical improvements in shipping to innovative marketing tactics.
Here are Volusion’s Top 10 suggestions:
1. Ensure the mobile-optimized version of your online store has its logo and the categories are arranged properly.
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Results improve at ODP, search on for CEO
Two days after announcing the resignation of chairman and CEO Steve Odland, Office Depot on Wednesday announced improved results for the third quarter ended Sept. 25 despite a challenging economic climate which pressured sales. The company said it achieved third-quarter profits of $54 million, reversing a prior-year loss of $413 million, while earnings per share rebounded to 18 cents compared with a prior-year loss of $1.51. Total sales declined 4.3% to roughly $2.9 billion, including the unfavorable effect of foreign exchange rates.