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Bi-Lo uses DemandTec for deal management software service


San Mateo, Calif. Supermarket retailer Bi-Lo has renewed its subscription to DemandTec's Deal Management software service.

A DemandTec customer since 2006, Bi-Lo is leveraging the company’s Deal Management to electronically manage trade promotion funds through the process of deal entry, presentation, negotiation, and reconciliation. The solution captures the trade promotion deal information, seamlessly allowing it to flow into other legacy systems at Bi-Lo, and storing information for seven years, providing an electronic trail to help ensure regulatory compliance.

"Prior to implementing DemandTec, the trade fund management process was lengthy and labor-intensive for Bi-Lo and our trading partners," said Carol DeWitt, VP and CIO, Bi-Lo, Mauldon, S.C., which operates 207 supermarkets throughout the South, "With DemandTec, we have streamlined the process, boosting team productivity so we can devote even more attention to our customers."

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