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NRF survey throws wet blanket on seasonal sales
If consumers can be trusted to accurately describe their spending intentions well in advance of when they actually incur expenses then this year’s back-to-school season will be weaker than last year’s. The National Retail Federation’s annual BTS survey got a lot of attention when it was released last week because consumer data compiled by the trade group forecast a decline in spending.
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Walmart, SymphonyIRI to introduce Customer Advantage platform
CHICAGO — Just days after announcing a cooperation agreement with Nielsen, Walmart has entered a new relationship with SymphonyIRI Group, through which the two will develop a solution that supports the retailer's customer-centric initiatives.