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Consumers calling on smartphones for in-store purchasing decisions
NEW YORK — A growing number of shoppers are using their smartphones to help them make in-store purchases. According to new Deloitte research, smartphones currently influence 5.1% of annual retail store sales, translating into $159 billion in forecasted sales for 2012, according to new Deloitte research.
Deloitte arrived at its 5.1% figure by examining in-store sales driven by consumers' store-related smartphone activity such as product research, price comparison or other mobile application use.
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Survey: 63% of retailers to increase IT spending in 2012
Downers Grove, Ill. -- Survey results released Wednesday by CompTIA, the non-profit association for the IT industry, found that innovations in information technology continue to transform the retail sector, with digital signage, payment processing, customer engagement and other solutions playing increasingly important functions.
Seventy-two percent of retailers surveyed rate technology as important to their business, CompTIA's Retail Sector Technology Adoption Trends Study revealed. That figure projects to increase to 83% by 2014.