Target awards St. Jude's $490K through Facebook campaign

MINNEAPOLIS St. Jude Children's Research Hospital received a $490,000 donation through the Super Love Sender giving campaign on the Target Facebook page.

The campaign, which ran from Jan. 31 through Feb. 14, enabled Facebook users to choose how five national charities would receive a portion of $1 million from Target. With 49% of the vote, St. Jude's was the overwhelming favorite, followed by United Through Reading (22%), Kids In Need Foundation (12%), United Way (8%) and The Salvation Army (8%).

According to Target, St. Jude's will put the $490,000 donation toward research and care, including The St. Jude School Program, which helps patients in grades K through 12 keep up with their local school and provide re-entry support to ease the transition back into the community school when patients leave St. Jude.

"We are grateful to the online community for their response and active participation in Super Love Sender. The voice of the online community not only helped five charities receive a generous donation, but it reinforced the importance of education," said Laysha Ward, president of community relations for arget. "We encourage all who participated to continue to spread the love and support these organizations and other worthy causes."