Hanover Direct selects on-demand e-commerce platform

Worburn, Mass. Hanover Direct has selected an on-demand e-commerce solution from Demandware for its direct-to-consumer online strategy.

With Demandware, Hanover Direct has a central e-commerce platform for launching and managing multiple e-commerce sites, including a flexible and extensible development environment for creating customized user experiences unique to each brand.

“A major reason why we selected Demandware is because of the unique advantages of its on-demand model,” said Prasad Pola, CIO of Hanover Direct. “We considered investing in an in-house platform, but with Demandware, we get a fully customizable, enterprise-class e-commerce platform without having to assume the cost, maintenance and overhead of the platform infrastructure. This allows us to focus our resources on the marketing and merchandising of our sites, while Demandware worries about the rest.”

Hanover Direct will re-platform all of its branded sites using Demandware, and will centrally manage multiple sites with numerous catalogs, price books and promotions.