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Study: Marketers to increase spend, hiring in 2013
Portland, Ore. -- Survey results released Monday by Infogroup Targeting Solutions and Yesmail Interactive found that almost 70% of companies plan to spend more on data-related marketing initiatives in 2013, with a heavy emphasis on hiring.
More than half of the respondents surveyed said they plan on adding new employees to oversee their data efforts this year, including analysts and executives.
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Ahold U.S. thrives in Hurricane Sandy's wake
AMSTERDAM, the Netherlands — Dutch retailer Ahold reported that sales at its U.S. operations rose 4.3% to $6.1 billion during the fourth quarter, thanks to efforts to keep stores open during Hurricane Sandy.
Identical-store sales for U.S. stores rose 2.4%, and comparable-store sales were up 2.8% during the fourth quarter.
Net sales at U.S. stores for the year increased 3.1% to $25.8 billion. Idents rose 1.4% for the year, while comps were up 1.9%,