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Crossmark gets private equity infusion
Warburg Pincus has acquired a majority ownership stake in Crossmark, a leading provider of sales and marketing services to retailers and suppliers.
The companies said they entered into a definitive merger agreement whereby Warburg Pincus will make a majority investment of an undisclosed amount in Crossmark that allows for the management owners of the company to maintain a significant equity position and continue to actively lead the company after the transaction closes.
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Coke app is play with purpose
ATLANTA — The Coca-Cola Company has introduced a free-to-play mobile game called Thred, which will enable users to have fun while getting involved in the global campaign to fight AIDS, tuberculosis and malaria.
Coca-Cola teamed up with Red, an organization founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.