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Pitney Bowes survey finds younger consumers open to QR codes
Stamford, Conn. -- Quick Response (QR) codes are gaining increasing acceptance among consumers in North America and Europe, particularly among younger consumers, according to a new research report commissioned by Pitney Bowes.
QR code usage as reported by more than 5,000 consumers surveyed stands at 15% on average and at 27% for consumers 18 to 34 years old, according to “QR Code Use” study.
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Toys break even following strong December
PORT WASHINGTON, N.Y. — According to global information company the NPD Group, consumers rewarded the U.S. retail toy industry with a strong December.
Based on data from the NPD Group’s Retail Tracking Service, many shoppers waited until the last two weeks of December to do their holiday toy shopping. Looking at those two weeks, dollar sales were up 18%and unit sales were up 10% when compared to the same time period in 2011.