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DDR executes deal with MobileBits to enhance mobile marketing
Beachwood, Ohio -- DDR Corp. announced a strategic agreement with MobileBits Holdings Corp., provider of SAMY, a mobile marketing and engagement platform, to acquire DDR's proprietary location-based mobile marketing solution ValuText.
MobileBits will integrate the ValuText product into the SAMY solution and will make the solution available to DDR tenants and shopping centers. SAMY is an innovative 'mobile mall' application that allows shoppers to gain instant access to the latest discounts, coupons and loyalty cards, via their mobile devices.
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Bebe names Singh to board of directors
Brisbane, Calif. -- Veteran entrepreneur and executive Narry Singh has been named to the board of directors of Bebe Stores.
Singh, who holds more than 20 years of business experience with a focus on digital entertainment, new media, software and e-commerce, was most recently chief executive of mobile entertainment provider Outfit7.