-
Survey: Poor mobile experience leads to abandoned carts
Palo Alto, Calif. -- Two-thirds (66%) of smartphone and tablet users have failed to complete an online transaction due to obstacles at checkout, according to a new survey from Jumio and Harris Interactive. Specific obstacles causing smartphone and tablet shoppers to abandon their shopping carts at the last minute include mobile checkout process being too long or difficult and not feeling secure in giving credit card information.
-
Target Stumbles in Executing ‘Cartwheel’ on Facebook
Target’s new “Cartwheel” Facebook shopping app is a great concept – use the world’s most popular social media platform to help generate in-store traffic. But the execution is clunky. It kind of reminds me of the second “Star Wars” trilogy that came out around the turn of the millennium – the back story of Darth Vader was rich with potential, but George Lucas polluted a great dramatic story arc with floppy-eared aliens and lame attempts at political commentary.