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Convenience store retailer deploys VeriFone interactive marketing system
Atlanta -- VeriFone Systems announced that Holiday Oil of West Valley, Utah, has completed a chain wide rollout of its in-store marketing solution, LiftRetail.
The solution uses POS-connected digital screens to engage each shopper with relevant offers and coupons. Additionally, it analyzes each item in a shopper’s basket in real-time to make the right offer to the right shopper at the right time. The result is a proven increase in sales, delighted shoppers, and empowered cashiers.
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Survey results show shopper frustration with self-service checkouts
Bay Shore, N.Y. - One in three shoppers have walked out of a store without buying the goods they intended to because of a bad experience with a self-service checkout, according to a new survey from queue management company Tensator. With 84% of respondents admitting to needing staff assistance when using a self-service, nearly 60% of customers actually prefer using more traditional staffed checkouts, the company said.
Other survey findings include: