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Tractor Supply outlines company’s online strategy
New York -- Tractor Supply CEO Greg Sandfort outlined the company's online strategy, borrowing phrases from other multichannel retailers.
“We have to have our site geared to giving customers the options for any way they like to engage with us,” Sandfort said during the recent Goldman Sachs investor conference.
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To bridge digital divide, Specific partners with Nielsen
Digital media company Specific Media and Nielsen have joined forces to offer a new platform called Retail Connect designed to address what the firms regard as a gap between offline and online advertising.
According to Specific Media, the Retail Connect platform will allow for more effective advertising for brands as well as consumers because it leverages Nielsen’s Buyer Insights aggregate data about in-store consumption habits and online behaviors to inform an optimized and efficient approach to online advertising.