-
To bridge digital divide, Specific partners with Nielsen
Digital media company Specific Media and Nielsen have joined forces to offer a new platform called Retail Connect designed to address what the firms regard as a gap between offline and online advertising.
According to Specific Media, the Retail Connect platform will allow for more effective advertising for brands as well as consumers because it leverages Nielsen’s Buyer Insights aggregate data about in-store consumption habits and online behaviors to inform an optimized and efficient approach to online advertising.
-
Retailers report tepid same-store sales for September
New York -- Retailers reported somewhat disappointing same-store sales for September. While only a handful of chains still report their monthly revenues, the tepid results of those that do raised concerns about the upcoming holiday season.
Gap Inc. reported that its same-store sales in September 2013 net sales were down 3% versus a 6% increase for September 2012. Net sales were flat compared with last year, totaling $1.46 billion compared with net sales of $1.45 billion for the year-ago period.