-
Target bolsters digital initiative ahead of holiday shopping season
Target is enlisting Jonna Mendez, a former CIA officer, who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.
In addition, Target will offer a dedicated kids’ gifts page on its website and will launch a digital gift catalog in early November.