Data & Analytics

Reston, Va. -- Consumers spent some $35.3 online from Nov. 1 through Dec. 26, up 15% from last year, according to ComScore Inc.

Charleston, S.C. -- January post-holiday sales will plunge to some of the lowest levels in years thanks to a surge in credit card spending over the Christmas season, according to consumer research firm America’s Research Group (ARG).

"Now that those credit card bills are hitting mailboxes, shoppers will cut back in a very significant way relative to January and February of the last few years," said Britt Beemer, chairman, ARG.

New York City -- Sears has given store associates more than 5,000 Apple iPads and 11,000 iPod touches to track inventory and customer orders, Lou D’Ambrosio, CEO, Sears Holdings Corp., said in a Bloomberg report.

In the article, D’Ambrosio also took on critics who have complained that Sears has not invested enough in its stores. The chain is spending less than a quarter of the $8 a square foot that retailers typically invest to maintain stores, according to International Strategy & Investment Group, according to the report.

Santa Ana, Calif. -- The struggling housing market, weak job growth and ongoing consumer deleveraging caused the retail market to lag other property sectors in 2011, according to Grubb & Ellis Co.’s 2012 National Real Estate Forecast, which predicts a year of slow but continued growth for all commercial real estate property sectors.

Colorado Springs, Col. -- PriceAdvantage, a division of Skyline Products, announced that Parker's Convenience Stores has successfully completed its rollout of PriceAdvantage Enterprise. The software offering from Skyline allows companies like Parker's to automate and streamline the process of changing fuel prices at their stores.

Dallas -- PeopleAnswers announced a new agreement in which BJ’s Wholesale Club will use the PeopleAnswers’ solution to help select team members in all locations across 15 eastern states.

By Chris Watland, [email protected]

By this point, most chain stores have embraced digital marketing to reach customers through regular email communications and with a social media presence on Facebook and Twitter. And retail already outpaces many other industries in its sophisticated collection of customer purchase and loyalty program data.

Chicago -- Thanks to a last-minute shopping rush, Christmas 2011 will likely outpace its prior-year counterpart. According to a report released Wednesday by ShopperTrak, consumers spent approximately $44 billion in GAFO retail sales for the week ending Dec. 24, a 37.8% increase over the previous week and a 14.8% gain over the same week last year.

Foot traffic was also high, increasing 32.4% from the previous week.

Ann Arbor, Mich. -- Survey results released Wednesday by customer experience analytics firm ForeSee found that Amazon has continued its trend of high customer service, while other online retail experiences suffered in 2011.

According to ForeSee’s annual Holiday E-Retail Satisfaction Index,
Amazon climbed two points to score 88 on the study’s 100-point scale, registering the highest score from any retailer in 14 consecutive studies.

Mooresville, N.C. -- Lowe’s Cos. said Thursday it has acquired ATG Stores, an online retailer of home improvement and lifestyle products based in Kirkland, Wash.

According to Lowe’s, the transaction will add depth and expertise to its online business.