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Shelfbucks appoints advisory board
Austin, Texas – Shelfbucks Inc. has appointed a 25-member advisory board of senior corporate executives and business school leaders. Launched in October 2013, Shelfbucks delivers a smartphone-based technology that capitalizes on iBeacon, Bluetooth Low Energy and Near Field Communications to enable retailers to communicate special offers, coupons and other information directly to consumers in the retail setting.
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Mobile Retail Ties Up the Loose Ends in Immediate Fashion
The mobile channel by definition extends retailing to an almost limitless range of touchpoints, since mobile devices bring the store to wherever the customer goes. Yet current trends in mobile retailing center on tying disparate touchpoints closer together using mobile technology.