Data & Analytics

Boston – Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return. A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

Washington, D.C. -- The average holiday shopper had completed half (49.9%) of their shopping, slightly less than the 56.5% they’d completed by this time last year, boding well for retailers who are preparing for a very big holiday shopping weekend, according to the National Retail Federation’s latest holiday survey conducted by Prosper Insights & Analytics. Specifically, 32 million or 14% say they have not even started, while another 20 million, or 8.9%  say they are already finished.

Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.

A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

By Rajashree R, Tata Consultancy Services

Corte Madera, Calif. – Restoration Hardware grew its net income an impressive 389% to $13 million from $2.7 million in the same period a year earlier. Net revenues for the third quarter of fiscal 2013 increased 39% to $395.8 million from $284.2 million, while same-store sales increased 29%.

Gary Friedman, chairman and co-CEO of Restoration Hardware, credited net revenue growth and advertising savings as factors driving the company’s net income increase. The strong quarterly financial performance exceeded Wall Street expectations.

Pleasanton, Calif. -- Safeway has made its online grocery shopping website more accessible and usable for Safeway shoppers with visual impairments.

Safeway collaborated with its visually impaired customers to make the necessary changes to its website. As such, the company has adopted the Web Content Accessibility Guidelines (WCAG) version 2.0 level AA as its accessibility standard.

The Campbell Soup Company has appointed Yin Woon Rani to the newly created role of VP of integrated marketing, effective Jan. 2, 2014. She will be based at Campbell’s world headquarters in Camden, N.J.

Rani will be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell’s business strategies.

ABC Supply has named Tony Vaden as chief information officer. He replaces Kathy Hendricks, who moved to a newly created post as executive director of customer connectivity for ABC Supply.

Vaden is an award-winning veteran of the information technology industry, and he will oversee all aspects of the information technology systems that support the company’s computing needs.