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ECRM: Retail circular advertising trends, December 2013
ECRM compared retail circular advertising in December 2012 versus December 2013 and noted trends occurring across top retail chains. Last year, Home Depot did not run any circular promotions for the month of December and instead chose to coast on Web and email promotions. These electronic offers featured 50%-off promotions, as well as one-day-only sales. Although this online-only behavior was not repeated, Web and email remained Home Depot’s main focus: a short circular with a four day duration was run on Dec. 1 with a Cyber Monday theme.
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Building Commissioning
Advantages include energy optimization, operational excellence
For a long time, commissioning was predominately associated with the process of testing and balancing (T&B) heating, ventilation and air-conditioning systems based on specific standards prior to turning the building over to the owner. But commissioning has come a long way, and today it is a more formal and meticulous quality-assurance process of articulating and verifying that all of the building’s systems perform as they were intended.

