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RG Barry Brands bolsters e-commerce biz with new hire
RG Barry Brands has named digital marketing veteran Heather Richard as its director of e-commerce.
Richard will be responsible for strategy and management of R.G. Barry's online initiatives, including multi-brand direct Web store operations, online marketing and overall ecommerce channel growth.
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IBM study: Consumers willing to share personal info – for a price
New York -- A new IBM study of more than 30,000 global consumers found that consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.
According to the findings, the percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36%. Thirty-eight percent of consumers would provide their mobile number for the purpose of receiving text messages and 32% would share their social handles with retailers.