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Report: Online location search issues are eroding brand trust
Denver -- Consumers are increasingly frustrated with location search, with many losing trust in brands due to outdated and inaccurate data, and even turning to competitor businesses. According to a new research report from location data services provider Placeable, “Be Found: Location-Based Marketing Insights,” consumers are all too often given outdated and incorrect information from search engines, mobile apps, directories and even brand websites.
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Overcoming rising cost supply chain roadblocks
To survive the long, bumpy ride through the recent recession, many retail logistics executives focused on cost reduction. This necessary objective drove important changes in supply chain strategy, from network right-sizing to innovative warehouse automation and energy-efficiency tactics. A “lean and mean” supply chain model arose, and quickly became vital to survival.