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Ikea wins big award for small space marketing
LOS ANGELES — Ikea has been named "best small space solution" by The Intelligence Group, a consumer insights firm, publisher of the Cassandra Report, which highlights youth trends and behavior.
Ikea was one of the winners of the group's first Cass Awards, which were awarded to companies and brands that best reached Generation Y through their marketing efforts last year. -
Former Office Depot merch chief to head ops at retail consultancy
CHICAGO — Hilco Trading has named Farla Efros as EVP and COO of its SD Retail Consulting unit. The move is part of the company's strategic efforts to expand the breadth and depth of its senior management team. In her new role, Efros will be responsible for the firm’s merchandising and strategy practice area.