Data & Analytics

Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.

ShopSavvy, the world’s largest mobile shopping platform, said its AdOns advertising network was enhanced to support iBeacon integration allowing greater personalization. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.

San Francisco -- Gap Inc. highlighted its use of technology and innovation to bridge the growing digital world with its physical stores at the company’s annual meeting with investors. In new initiatives, the retailer is expanding its reserve in-store service to all U.S. Gap stores by the end of the second quarter, enabling online and mobile shoppers to now reserve items at more than 1,000 Gap and Banana Republic store locations.

Sears Holdings has tapped Arun Arora as SVP and president, Home Services, in which role he will take charge of the business unit's In-Home Repair Services, Service Contracts, Carry-In Repair, Sears Home Improvement Services, Parts Direct, Commercial Sales and Sears Franchise Businesses.

Boca Raton, Fla. – Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association. The award recognizes Office Depot’s digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

New York – PriceGrabber and StellaService are launching a partnership where PriceGrabber will display StellaService's online retailer ratings and customer service performance data on PriceGrabber.com. In addition, PriceGrabber will act as a distribution partner for StellaService to its network of digital publishers.

Washington, D.C. - The National Retail Federation told a congressional panel on April 16 that the retail industry is committed to safeguarding and protecting consumer data and information from cybercriminals and hackers. Tom Litchford, NRF VP for retail technologies, testified before a field hearing of the House Homeland Security Subcommittee on Cybersecurity, Infrastructure Protection, and Security Technologies, where he outlined specific steps that the nation’s retailers are pursuing and implementing to identify, prevent and combat cyber attacks.

Research Triangle Park, N.C. -- ChannelAdvisor Digital Marketing now offers support for Google Merchant Promotions so retailers can advertise special offers within Google product listing ads, and ChannelAdvisor’s new Portfolio Bidder predicts optimal bids to help maximize revenue for online retailers and manufacturers.  

Building and delivering unique and connected digital beauty experiences was the rationale behind L'Oréal's selection of Sitecore as a provider of customer experience management software.

Sitecore announced that its customer experience platform was selected by The L'Oréal Group to enable their marketers to deliver personalized customer experiences for its leading brands such as Vichy, L'Oréal Paris, Maybelline and Garnier.