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CVS marketing chief steps down
Rob Price, SVP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to take a new role, the retailer said in a statement sent to sister publication Drug Store News.
“Rob led the retail marketing team during a period of tremendous growth and strong financial performance and brought numerous positive changes to the business. We thank Rob for his important contributions and wish him the best of luck in the next phase of his career,” the company stated.
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Fresh Direct adopts mobile-messaging solution
Jersey City, N.J. -- Single Touch Systems, technology-based mobile media solutions provider, announced that it has signed on FreshDirect, a leading online fresh food grocer, for its “Reminder Messaging Product.”
The messaging program includes implementing order status, delivery status and service notifications.
The technology provides companies with the opportunity to establish a more trusted relationship with its customers by direct mobile messaging.