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Survey: Paid search marketing is tops online customer acquisition tactic
Los Angeles -- Paid search programs are the most popular online customer acquisition tactic. According to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, which surveyed 81 retailers in May and June 2014, 85% of retailers cite search engine marketing as one of the most effective customer acquisition tactics.
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ICSC: Brick-and-mortar favorite back-to-school shopping venue
New York - The back-to-school (BTS) shopping season is already in full swing, with over one-third (37%) of consumers having begun their shopping – up from the 29% who started at this time last year, according to the International Council of Shopping Centers. And roughly 90% of households indicated a selection of brick-and-mortar retail as a shopping venue for the BTS season.