eBay co. upgrades subscription program for retail clients


NEW YORK, N.Y. — eBay Enterprise has partnered with OrderGroove so it can integrate its commerce technology with the subscription commerce solutions provider’s retail platform and offer subscription programs to its vast network of omnichannel retail clients.

eBay Enterprise had previously built its own subscription platform, but decided to leverage OrderGroove’s solution to meet its goals of generating greater customer loyalty, dramatically increase sales and customer annual spend, maximize lifetime value and slash customer defection rates.

"The turnkey integration of OrderGroove's platform provides an important time-to-market advantage for eBay Enterprise-powered retailers and brands that want to join the subscription revolution and immediately leverage the power of convenience to drive business results," said Greg Alvo, founder and CEO of OrderGroove. "Our flexible technology integration — coupled with our full-service team of subscription marketing specialists and data analysts — enables retailers and brands to offer the best possible customer experience out there. We look forward to working closely with the eBay Enterprise team and their clients to evangelize the powerful benefits of subscription commerce for businesses and consumers alike."

"OrderGroove is a leader in subscription commerce solutions for the retail industry and we felt strongly that the combination of a sophisticated technology platform with a team of marketing experts would offer a strong value proposition for our clients," said Marty Armstrong, head of partnerships and strategic alliances at eBay Enterprise. "Through this partnership, our clients will have the ability leverage proven subscription capabilities to help drive their businesses forward. We are pleased and excited to partner with OrderGroove."

eBay Enterprise, an eBay company, provides commerce technologies, omnichannel operations and marketing solutions retailers and brands around the world. eBay Enterprise's commerce services, which include technology, order management, payment processing, warehouse and store fulfillment and customer care, are available on a modular basis or as part of an integrated solution. eBay Enterprise's marketing solutions include a suite of performance marketing channels, customer relationship management, marketing analytics and attribution, media mix optimization as well as global digital agency services that provide strategic and creative direction. eBay Enterprise is headquartered in King of Prussia, Pa., and has major service offices in New York, Los Angeles, Barcelona, Spain and London.

OrderGroove’s offers its SaaS-based Subscription Retail Platform, along with the services of its subscription marketing specialists and data analysts teams, to clients that include Grainger, NBTY, Teavana, L'Oreal, Jockey, Swanson Health and Freshpair.

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