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Soft traffic prompts Hibbett to cut full-year guidance
A more cautious consumer led to weaker-than-anticipated traffic at Hibbett in the second quarter, prompting the sporting goods retailer to revise its earnings expectations for the full year.
Net sales for the 13-week period ended August 2 are expected to increase 4.2% to $194 million compared with $186.2 million for the year-ago period. Comparable store sales are expected to increase 0.1% for the quarter.
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The Use Case for Beacons in Personalized Customer Brand Interaction
By Carin van Vuuren, CMO, Usablenet
When it comes to retail, online and physical aren’t mutually exclusive entities. Yet, conversations in the industry today too often focus on online sales dominating brick-and-mortar shopping, rather than the benefits of bridging the two together.
By reframing the discussion away from an “either/or,” retailers can create an entirely new set of opportunities to aid in engaging with their valued customers.