Art Van Furniture converting 31 Mattress World stores to Art Van PureSleep brand

Warren, Mich. -- Art Van Furniture plans to convert 31 Mattress World locations in Michigan and Indianapolis to its signature Art Van PureSleep brand, which is known for its diagnostic system that determines the exact mattress and pillow best suited for each individual's comfort.

The conversion, which will begin August 1st, will be completed by the end of 2013, and will result in a total of 76 Art Van PureSleep stores.

"It makes sense to put all of our efforts into further enhancing and growing Art Van PureSleep, which has become one of the most sought-after sleep science systems in the entire furniture industry." said Art Van Elslander, founder and chairman of Art Van Furniture

Specialty sleep stores are one of the fastest growing retail categories. Art Van Furniture originally acquired the Howell, Michigan-based Mattress World chain in May 2011.

Art Van Furniture is Michigan's number one mattress retailer. The company carries all major mattress and bedding brands including Kluft, Sealy, Beautyrest, Sleep to Live, Stearns & Foster, Tempur-Pedic, King Koil, ComforPedic, and more. The PureSleep System fits guests to the right mattress, pillow and protector to deliver their best sleep ever - the deep restorative sleep that provides better energy, fewer body aches and pains and improved concentration. There are currently Art Van PureSleep departments inside all 35 Art Van Furniture stores and 10 free standing stores in Michigan and Ohio, with four more scheduled to open in Michigan in 2013. For more information, go to artvanpuresleep.com.