Data & Analytics

Oak Brook, Ill. -- McDonald’s Corporation reported modest global gains in net income, revenues and same-store sales during the second quarter of fiscal 2013. Both its profit and revenue trailed analysts’ estimates.

Hoffman Estates, Ill. -- Sears is offering personalized digital coupons to members of its Shop Your Way loyalty program that are redeemable in-store, online and from a mobile device. Members can download the virtual coupons, tailored to their interests, style preferences and shopping habits, from the Internet or the Sears mobile app.

Boca Raton, Fla. – Office Depot is offering college students a variety of online back-to-school shopping services through a dedicated page on its e-commerce site. Features include an online catalog geared toward college students and an online college checklist, as well as a partnership with connected learning platform Chegg.

Through the Chegg partnership, Office Depot will run a contest called the “Countdown to College Giveaway” with prizes including technology devices and school supplies, and co-authored online tips and articles.

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LOS ANGELES — Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project, Cynthia Neiman, as the company’s CMO.

Neiman has more than 20 years of experience developing multichannel marketing strategies for both global corporations and internet startups. In addition to developing digital strategies for leading brands and retailers at digital consultancy the DuMont Project, Neiman also boasts deep experience in many consumer products categories including infant, pre-school, digital games and pets. 

HOFFMAN ESTATES, Ill. — Sears may not be the first name that springs to mind when one thinks of retailers that leverage technology to reach out to digital-savvy consumers, but it's demonstrating that it can stay current with the latest digital trends. 

Digital coupons could be poised for greater growth judging from the warm reception industry leader RetailMeNot got when it offered shares to the public last week.

Shares of RetailMeNot surged 30% in the first hours of trading to more than $27 per share, representing a market cap of more than $1.3 billion, according to Norwest Venture Partners, a multi-stage investment firm which has a 20.5% stake in the company.

Toronto – Shoppers Drug Mart enjoyed a successful second quarter of fiscal 2013, reporting increases in net earnings, sales and same-store sales. Net earnings totaled up $141.8 million USD, up about 1% from $139.9 million in the same quarter a year earlier. Sales were about $2.45 billion, a 3.3% boost from the previous year. Same-store sales rose 2% during the quarter.

Seoul, South Korea – South Korean home shopping retailer NS Shopping is deploying mobile and analytics solutions from IBM to improve its omni-channel customer experience and relationship management.

NS Shopping currently sells its merchandise via television, catalogues and online, and will use IBM Smarter Commerce technology to integrate mobile and social channels into its retail environment.

San Francisco – On July 19, online transportation service provider Uber is offering a one-day promotion where mobile customers could use the Uber app to order on-demand ice cream from an ice cream truck.

App users in 33 global cities, including 22 in the U.S. and Canada, have a one-day “order ice cream” option on their app. If one of several ice cream trucks deployed in each city is available, customers can order a bundle of five to six ice cream treats with payment directly charged to their Uber account.